![](https://cdn.myportfolio.com/c0cab1ee-04c1-43f8-99fb-c46743a59948/79780961-5b26-498a-b43d-77ef0fb35264_rw_1920.jpg?h=d9d335368d2ede9829ed5808d2dd510e)
![](https://cdn.myportfolio.com/c0cab1ee-04c1-43f8-99fb-c46743a59948/a11e9044-64a1-4a6d-a7e2-a3567f3c66ed_rw_1920.jpg?h=2f27b1a56237e574df33008f349b095a)
![](https://cdn.myportfolio.com/c0cab1ee-04c1-43f8-99fb-c46743a59948/f1da22d2-4913-4d77-bc77-6a8a8eef12dd_rw_3840.jpg?h=bd3922169ce2a661949d0147c5205802)
Making distinct design choices that can be applied to different formats helps expand a brand into something more than just one design multiple times. For this set of promotional assets I used a CMYK color sheme and a contrasting elegant typeface. The seriousness mixed with the fun creates intrigue about the event that carries through each asset. This project was a lot of fun because the idea I brought to life forced me to go out of my comfort zone and learn something new.