When tasked with creating the identity for this children’s clothing brand, I wanted to give it a childlike feel while still appealing to parents. I felt that simplicity with close attention to details was the right look for the brand. Illustrating a minimalistic logo and icons and pairing them with a warm color scheme allowed me to capture what I was going for. The iconography and type give it a young feel, but the colors and simplicity make it feel nice and modern. Being trusted to create such an important part of a brand provides motivation to put effort into creating memorable assets that the client loves.