A printed advertisement only has one impression on the audience—the first one. For that reason, it’s crucial for an advertisement to catch attention and keep it in a matter of seconds. Magic Spoon’s brand is very distinctive, with bright colors and fancy typefaces, so I had to find a fresh, new way to draw viewers in using the assets they’ve already established. Pulling inspiration from their existing products and guidelines, I was able to create a colorful, eye-catching collection of advertisements.