![](https://cdn.myportfolio.com/c0cab1ee-04c1-43f8-99fb-c46743a59948/b1cb368d-5b07-41b3-b3d6-e5f73ff21316_rw_1920.jpg?h=4e1ba33b0207645aa629e43324d5ec11)
![](https://cdn.myportfolio.com/c0cab1ee-04c1-43f8-99fb-c46743a59948/70d7b4c3-8e2e-4d50-a532-1d1a3503b91d_rw_1920.jpg?h=4fa849434717f9501f499b49bfe1d090)
![](https://cdn.myportfolio.com/c0cab1ee-04c1-43f8-99fb-c46743a59948/e7d41b28-5a1a-472e-84c8-645e5c908b1d_rw_3840.jpg?h=2255b011fd79f9f7aa382991bd8b1a18)
A printed advertisement only has one impression on the audience—the first one. For that reason, it’s crucial for an advertisement to catch attention and keep it in a matter of seconds. Magic Spoon’s brand is very distinctive, with bright colors and fancy typefaces, so I had to find a fresh, new way to draw viewers in using the assets they’ve already established. Pulling inspiration from their existing products and guidelines, I was able to create a colorful, eye-catching collection of advertisements.