When designing advertisements for a brand, it’s important to capture the feelings their product evokes, so it’s guaranteed that the viewers will feel it through the screen or page. For this project, the product was soft yarn meant for babies. A sleeping baby is a happy baby, so seeing one on a skein of yarn must mean that’s some good yarn. This project was challenging but intriguing because it was fun trying to find the right materials and the right tools to use to bring the idea to life.